This post aims to give some of my personal opinion about why one should get his or her PhD degree and how this would enhance the personality and skill/knowledge in a broader way. It is not about just to get the degree, PhD is a journey that is absolutely worthwhile at the end.
Searching on Google, I also found not much information about someone’s experiences when they started and finished their PhD in Marketing. Correct me if I’m wrong, but the notion of getting a PhD [for Asian students, as far as I know] is more about science or engineering majors. It could be a generalisation, but Asian students have better skills in terms of leaning maths and doing those kinds of degrees. In Business, a lot of my schoolmates decide to study Accounting & Finance (about 70%, the rest doing Marketing, Management, Economics, etc.) just because they find it hard to write essays even though they acknowledge that Marketing is interesting. Why can’t we have more Asian students studying Marketing? Why can’t we get over the fear of writing essays or reports? I hope to encourage any of you who have some interests in Marketing will follow your dreams. Please, DO NOT study the degree that you don’t like because your parents say so, DO NOT do whatever makes you not comfortable with.
Writing this blog, I am at the stage that I am just at the very beginning of my PhD journey. I just commenced my program a month ago and still have a lot to learn, and many challenges to get through. I may tell you a bit of the long story that how I can make it to do the PhD and what kinds of problems that you’re expected to face since the moment that you decide to follow your dream.
Part 3 – The biggest disappointment of myself [upcoming]
Part 4 – Getting over the first few challenges [upcoming]
Part 5 – More exciting stuff on the go [upcoming]
So I guess it doesn’t make sense to read about someone’s PhD journey if you don’t know why he wants to get the PhD at the first place. In this first part, I just want to share some of my opinions of why I want to get the PhD, especially in Marketing because many people think this is a very practical degree [and you should get some work experiences first]
- It is the next step after I finished my Honours degree. I had some research experiences and I find it interesting to emerge myself with the literature and find out the answer for the research question that I asked. Isn’t it amazing to do what you really want to find out, rather than having a boss and always tell you what you have to do?
- It is not a normal degree like bachelor or master by coursework. It is a long project (at least for 3-4 years) to finish and I am the only person responsible for it. Throughout this journey, I have to learn to be patient, and get stronger to face with stress and depressions, sometimes, if not, all the time
- To expand the network with great academics and other PhD candidates, and learn from them. They all come from different walks of life. In fact, I am the only one that go straight to PhD after Honours. In the cohort of this year, we have someone working as a consultant for more than 25 years, someone originally from Bangladesh and living in Japan for 15 years before starting his PhD at University of Sydney, someone is a lecturer. This network of intellectual people is also a great resource for me to learn from them, and share the knowledge.
- To extend the stay in Australia and hence, have opportunities to experiences different things
- To grow up as a mature individual
- Marketing is getting more attention, not because it’s more important. It is because how many people realise its importance.
- Marketing involves different aspects of a business. Understanding marketing is to connect different departments of an organisation, to understand the flow from input to output, to deliver customer’s satisfaction, etc. and these are a key to lead to success
- I love marketing because it not only fits my outgoing personality, but to help more people realise ‘value’. It is to help customers realise the value for what they paid. It is to help employees realise the value for what they believe. It is to help the management realise the value for their investment
- Marketing is common sense, but you need to be a lot more critical and have exposures to make sense of those common senses. I think, the overall goal of education at tertiary level is to practice those critical thinking skills (i.e. verbally, not just quantitatively).
WHY PhD in Marketing?
- Simply because I learn what I love, and I learn what skills that I’m lacking. I may already have (even though not too much) some business skills during my part-time work. Getting the PhD now is the opportunity that I have to catch to further equip myself before really draw a carefully line for my career pathways (civil servant, entrepreneur, or consultant, etc.)
- I don’t care if people say Marketing is a practical degree and you need to work rather than doing research. There is always a piece of cake for everyone. I feel comfortably to combine the research knowledge and critical thinking skills with my business work/tasks later on
- The more Asian students learning about maths, science, engineering, etc. and those kind of degree, the more lacking and unbalance that we have. I want to (hopefully) share my knowledge and passion to younger generations. Isn’t it a pity to know that 70% (if not more) Asian students study Business only major in Accounting and Finance. That proportion for master coursework degrees in Business is even more, with the dominance of Chinese students. Anyway, my point is, I hope to have more Asian students that have interests in Marketing, and follow it as their career choice
I hope to find the time to write Part 2 soon – When did I decide to do my PhD?
Stay tuned 🙂
- What to say when someone asks you: “Should I do a PhD?” (politicalcogito.wordpress.com)
- Is a Science Ph.D. a Waste of Time? (slate.com)