Welcome to New Zealand

I had goosebumps when I first saw this video of New Zealand. This is a great destination ad! This is what destination branding is all about, not limited to tourism but integrating other aspects to express a country or a city as a destination to visit, to live and to work.

In the clip, the transcript is awesome, uplifted by the inspiring music and well-picked scenes.

I’ve been to New Zealand for a week before seeing the video. And this is the excellent summary of my experiences in New Zealand, much better than my photos I have to admit 🙂

More information & transcript of the video:

http://www.newzealandnow.govt.nz/videos/open-spaces-open-hearts-open-minds

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